By Paul Lebowitz

For Enrique Jimenez and his friends, paddling was a joy. Sitting on an uncomfortable aftermarket kayak seat was not.

“Your legs go numb after a couple of hours,” Jimenez remarked of the posterior pain well known to kayak anglers. Many of us search in vain for relief. Jimenez, with a U.S. manufacturing plant at his disposal, took another route.

“We started making stuff for our own use,” Jimenez said. One product led naturally to another. Before long, Jimenez and his paddling buddies had a full line of novel, innovative and extensively field-tested items for their new accessory business Premier Kayak.

The flagship of the line is the Modular Seat, a tall-back lumbar support matched with a new kind of cushion. The Supercell foam padding within won’t crush or go flat. The entire seat bottom is removable too, for that shore-side rest break.

The components are top-notch, non-fade Cordura, rot-resistant polyester thread and rust-proof snaps that carry a lifetime warranty. Jimenez calls it the ultimate in kayak seating.

Then there’s the Naked Paddle Leash, paddle retention reduced to the essentials, lightweight and durable with a near-hidden advantage. It stays put on the paddle.

Spatters of saltwater that spotted Jimenez’s sunglasses inspired Premier’s unique Splash Guards. These conical little goodies deflect the water cast off by paddle blades. Oh so simple.

THE PREMIER KAYAK MODULAR SEAT

PREMIER KAYAK SPLASH GUARD